As the customer experience landscape rapidly evolves, Cisco unveils how organisations in the UAE and beyond are leveraging AI to deliver proactive, personalised, and efficient support across industries. AI has quickly evolved from being a buzzword, setting new industry standards in customer engagement and service. Businesses today are leveraging AIRead More…

Pure Storage has announced that Saudi Investment Bank (SAIB) has modernized its IT infrastructure and enhanced customer experience using the Pure Storage Platform. As one of the Kingdom’s oldest banks, The Saudi Investment Bank (SAIB) serves retail and corporate customers, processing millions of transactions per day. To ensure the seamlessRead More…