Automation Anywhere recently announced plans to acquire Boost.ai to enhance the customer experience. The acquisition will mark another major step toward Automation Anywhere’s vision of the Autonomous Enterprise,Read More…
Unifonic, a homegrown Saudi technology leader serving markets across the Middle East, is marking a new chapter in its development journey by repositioning itself as the most trusted AI-native Customer Experience (CX) platform for emerging markets,Read More…
Exotel has announced the regional launch of Harmony, its AI-powered, human-assisted CX orchestration platform, as enterprises across the Middle East fast-track AI adoption in customer experience.Read More…
At GITEX 2025, Alexandros Gkindis, Regional Director MENA, Genesys, discussed how the company continues to redefine customer experience (CX) through its advanced Agentic AI framework and experience orchestration strategy.Read More…
NTT DATA has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to deliver AI-powered, industry specific contact center solutions built on Amazon Connect, the cloud-based contact center platform from AWS.Read More…
As the customer experience landscape rapidly evolves, Cisco unveils how organisations in the UAE and beyond are leveraging AI to deliver proactive, personalised, and efficient support across industries. AI has quickly evolved from being a buzzword, setting new industry standards in customer engagement and service. Businesses today are leveraging AIRead More…
SAP has announced that Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement to implement RISE with SAP S/4HANA Cloud – Private Edition as the digital backbone of its operations, integrated withRead More…
Mukesh Kumar, Regional VP of Alliances and Channels at Salesforce Middle East, reflects on his 14+ year journey and how Salesforce has evolved into a full-spectrum platform. In the region, partner momentum and AI-driven innovationRead More…
ServiceNow has released the ServiceNow Consumer Voice Report 2025. Now in its third year, the report, which surveyed 17,000 adults across 13 countries in EMEA — including 1000 in the UAE — explores consumer expectations when it comes to AI’s role in customer experience (CX). Need to put the EQ inRead More…
Pure Storage has announced that Saudi Investment Bank (SAIB) has modernized its IT infrastructure and enhanced customer experience using the Pure Storage Platform. As one of the Kingdom’s oldest banks, The Saudi Investment Bank (SAIB) serves retail and corporate customers, processing millions of transactions per day. To ensure the seamlessRead More…
Dharmendra Parmar, VP of Marketing at AmiViz, explains that his marketing strategy is driven by customer insights. He balances product promotion with brand equity, leverages data, and aligns with sales to deliver impactful marketing initiatives.Read More…
Infobip and Lucidya have announced a strategic partnership to elevate customer experience across the Middle East. This collaboration will enable businesses to create more personalized and seamless interactions, enhancing customer engagement and brand loyalty in an increasingly competitive market.Read More…
